Cinema is a combination of study, research & analysis and several aesthetic activities including literature, art, craft and performing arts and various technical capabilities. Performing arts like acting, dialogue, dancing, singing, fighting,etc. are the general ingredients in any film. Other artistic and craft-related activities include make-up, costumes, settings, etc. Finally these are combined into a single audio-visual presentation through direction, cinematography, effects, animation, computer graphics, editing, dubbing, etc. All these activities require the prolonged hard work of numerous gifted writers, talented artists, experienced craftsmen, skilled technicians and technologists, qualified coordinators and consummate artistes/actors. Therefore, producing quality cinema is a costly affair, with an inherent high financial risk involved.
If the investment for a film production is not returned with a fair profit margin, there will not be many further productions by the same investors. The return has to be without loss of much time as an outdated production is not going to enjoy much viewership. Therefore, a strong and competent marketing strategy has to be formulated and expeditiously implemented to ensure quick and adequate returns on the investments in the cinematic venture. Most of the film-makers are not aware of the possibilities and strategies for marketing their productions to reach the maximum viewership and yield the highest returns. Generally, they are confused by the format requirements for different platforms and technical jargon used in agreements and other statutory records.
NIVp helps in the promotion and marketing of good quality films through theatres, online platforms and social sites. NIVp has the technical know-how for successfully managing the complicated process of marketing through different outlets, using different formats for different platforms and the win-win strategies for making each product and producer competitive in the modern global market-place.
All promotional tools and materials are used to give the timely promotional push including the engagement of popular personalities like actors and other celebrities for promotional events and campaigns. Press releases, media interviews and testimonials, trailers, motion slides, film posters and standees, film websites, print advertisements, promotional giveaways,etc. are used in the propagation and marketing of the films to be distributed.
