Gaming or game videos are becoming more and more popular. Two-thirds of Americans above 13 years enjoy according to studies by Nielsen and two of the most popular five channels on YouTube are related to gaming. This means that those who watch gaming videos and play video games are a major chunk of people with high purchasing power. Therefore, video games or game videos are of great commercial importance in marketing of consumer products and services.

NIV produces and distributes gaming videos that can be useful as direct or indirect advertorial tools with products and services featured in them in such a way as to appeal to the viewers and tempt them to make use of those products and services in their practical day-to-day lives.