A film festival is an organised presentation of films, usually once a year, with a general coverage or focusing on a period, a region, a genre, a film-maker or a social/political theme. The most prestigious are Cannes, Venice, Berlin, Toronto and Sundance.
Participating in Film Festivals is the best means of reaching out to the cream of the discerning enthusiasts and connoisseurs of valuable cinematic work. The film festivals help to bring to lime-light those non-commercial and serious film ventures of great cinematic and creative value that are generally discarded by distributors or theatres. The festivals also help good films in reaching out to a wider audience in the existing markets and in penetrating new markets.
Niv productions supports the entry of good films into national and international film festivals and such other events and promotes the screening of such films before organized viewer groups like film societies and clubs. The Organisation also encourages wider discussions of such films in circles of film evaluation and appreciation, in digital and print media.