There are various types of commercials or advertising initiatives including TV commercials, online commercials, theatre advertisements, etc. TV commercial is a span of television programming for promotion of a product or service in the market. Online advertising uses the Internet to deliver commercial and promotional marketing messages to targeted audiences, generally, consumers. Though many consumers block ads, this form of advertising is being used more and more over the internet and has been proved very effective.

NIV commercials use the TV and internet for promotion of products and services using advanced audio and visual techniques that make the advertisements appealing and engaging without seeming disruptive or distractive. The originality, innovativeness and aesthetic quality of the TV and online commercials make them alluring creative entities in themselves and please the viewers so that they will not feel the urge to skip the advertisement or change the programme immediately. NIV also produces bespoke and scintillating commercials for stage events, theatre screenings, etc.